Question: The primary difference by little m and Big M definitions of marketing is that Big M ' ' represents q , what a

The primary difference by "little m" and "Big M" definitions of marketing is that "Big M'' represents q,
what a marketing department does on a daily basis
attempts to focus marketing efforts on the Mass Market
A more functional viewpoint
a broader value creation culture for the entire organization
The primary difference by "little m" and "Big M" definitions of

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