The primary function of communication expert is to inform the public by reporting on local, national and global news and events. Given that, the communicators strive to write articles that have wide appeal and can be easily understood. You'll remember that one of the obvious characteristics is short sentences and paragraphs, which are intended to make the article easy to read and understand.
In the first place, communication is objective, in that it informs the public on facts and evidence, rather than opinions or emotional issues. This is why many communicators view their work as a public service. The communication ethics set a very high standard for objectivity and fact-checking. Communication experts are tasked with providing readers with accurate information on an event as it happened, including the different and sometimes conflicting opinions on the subject. Moreover, a strong news article will present the facts of the story, sometimes including charts or graphs, and take the time to explain the numbers or contributing factors that have has provided so the reader better understands the material.
Although the majority of modern communicators strives for objectivity, many news outlets do offer opinions or arguments in a specific format known as an editorial column or section. These columns often focus on controversial social issues, bribery, legislation, corruption or sea education. The communicators are given the outlets and the opportunity to make their position on these issues and try to make the issues in these areas known to their readers.
The emphasis on verifiable evidence is the foundation of good communication, which brings us to another important characteristic: quotes. Modern communicators often use quotes extensively because they provide credibility. Additionally, they are attempted to be unbiased, most communicators will try to include quotes from all involved in a story, regardless of whether or not they agree with the individual or not. This can be particularly important when the story reports controversial or dangerous events from the habour workes. For example, if you were writing about a sea safety issue like a major flood, in Tema, a suburb of Accra, your story would be greatly enhanced by having quotes from public safety officials such as National Disaster Authorities who readers are likely to trust more than the communicators themselves.
In summary, Modern communication basically informs the public with facts, opinions or arguments are presented editorial column and it reports verifiable evidence.
1. What is the thesis statement of the passage? Writer it out.
2. State two topic sentences of any of the major paragraphs.
3. What does the writer refer to as ‘verifiable evidence’?
4. State two characteristics of a good communicator’s writing according the writer.
5. What kind of concluding paragraph has the writer used.
6. Write out five words in the passage that depicts the register of a sea communication.
7. Why do you think the writer says writing is objective rather than subjective?
8. What is the meaning of the following words as used in the passage?
i. Function
ii. Strive
iii. accurate
iv. Conflicting

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