Question: The primary reason companies develop a communications budget using the percentage of sales method is: Group of answer choices it is simple to prepare. money
The primary reason companies develop a communications budget using the percentage of sales method is:
Group of answer choices
it is simple to prepare.
money is available for unique marketing opportunities that arise.
it tends to be more accurate than the other methods.
the budget tends to change with sales, so as sales increase there is more money available for communications.
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