Question: The primary reason for studying _ _ _ _ _ _ _ _ _ is to provide bases for effective segmentation, and a large portion

The primary reason for studying _________ is to provide bases for effective segmentation, and a large portion of marketing research is concerned with segmentation.
Group of answer choices
Consumers and their relationship with the organization.
Employee relationship and organizational buyer behavior.
Consumer and organizational buyer behavior.
Organizational buyer behavior and employer relationship.

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