The process of defining a marketing problem and opportunity, systematically

collecting and analyzing information, and recommending actions is referred to as

marketing enquiry.

strategic intelligence.

data mining.

marketing tactics.

marketing research.

All of the following are challenges marketers face when conducting marketing

research except which?

Whether consumers' actual purchase behaviors will match their stated

interests or intentions

whether consumers will reveal honest answers to questions about personal

or status issues

whether consumers will remember the brand they actually purchased in

order to report it correctly

whether consumers will accept a small gratuity for participating in a market

research study for a new or existing product

whether consumers will really know whether they are likely to buy a new

product that they have never thought about before