The process of developing and putting into practice novel concepts, goods, services, or procedures that result in notable breakthroughs or improvements is referred to as innovation. It entails launching something novel or significantly altering current products and services.

Entrepreneurial marketing concentrates on the promotional strategies and ventures small businesses or business owners use to advertise their goods and services. It highlights the particular difficulties and chances that new businesses in the marketing industry confront.

Innovation may be used in many areas of a business, such as operations, technology, creation of products, and organizational procedures, it has a wider application. It includes coming up with original concepts and figuring out how to use them successfully.

Entrepreneurial marketing is mainly focused on a company's marketing department, even though it also incorporates innovation in marketing techniques. It centers on determining target audiences, positioning goods and services, creating advertising campaigns, and cultivating clientele.