Question: the process of planning . and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and

the process of planning. and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

There were two major changes made to the definition of Marketing by the American Marketing Association. The definition at the time stood for 20 years and was focused on delivering the 4 Ps.

The first change was a shift towards delivering__________ because____________ .

The second major change was a shift from creating exchanges to creating_________ because____________ .

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