Question: The process of planning, collecting, and analyzing data when it comes to marketing research is important because it helps us: a . establish our initial

The process of planning, collecting, and analyzing data when it comes to marketing research is important because it helps us:
a. establish our initial marketing mix for any given product
b. create and facilitate exchanges, which is what marketing is really all about
c. build customer databases based on demographics
d. trick question, this refers to the marketing mix NOT marketing research
The process of planning, collecting, and analyzing data when it comes

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