Question: The process of thoughtfully defining a firm's objectives and developing a method for achieving those objectives is known as a. strategic planning. b.

The process of thoughtfully defining a firm's objectives and developing a method for achieving those objectives is known as
 


a. strategic planning.
 
b. defining the marketing mix.
 
c. establishing a marketing strategy.


d. targeting and positioning.

 
e. Identifying the 4Ps.


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