The process of thoughtfully defining a firm's objectives and developing a method for achieving those objectives is

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The process of thoughtfully defining a firm's objectives and developing a method for achieving those objectives is known as

a. strategic planning.

b. defining the marketing mix.

c. establishing a marketing strategy.

d. targeting and positioning.

e. Identifying the

4

.

Related Book For answer-question

Total Quality Management

ISBN: 9789332579392

3rd Edition

Authors: Poornima M. Charantimath

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Posted Date: Jan 18, 2024 03:52 AM

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