Question: The product class approach to developing a positioning strategy involves: Group of answer choices positioning apart from competitors through the creation or use of some
The product class approach to developing a positioning strategy involves:
Group of answer choices
positioning apart from competitors through the creation or use of some recognized symbol or icon.
setting a brand apart by stressing a particular product feature important to consumers.
positioning the brand against other products that, while not the same, offer the same class of benefits.
positioning against the particular group that uses a product.
positioning on the basis of how a product is used.
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