Question: The product life cycle ( PLC ) refers to . Group of answer choices e . the amount of time it takes a product innovation

The product life cycle (PLC) refers to .
Group of answer choices
e. the amount of time it takes a product innovation to completely diffuse in the marketplace
b. a concept that describes the stages a new product goes through from product concept to commercialization
a. the average life span of a product
d. a concept that describes the stages a product goes through in the marketplace - introduction, growth, maturity, and decline
c. a concept that describes the stages a product goes through in the marketplace - early growth, accelerated development, maturity, and decline

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