The product positioning can be described as _________?

a.

identifying consumer needs and creating a product to meet those needs

b.

dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviours

c.

evaluating each market segment's attractiveness and selecting one or more segments to enter

d.

arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products

e.

differentiating a market offering to create superior customer value