Question: Hanterman Ltd designs furniture which is manufactured only by Impela plc. Employees from each company have worked together to create revolutionary software for the design

Hanterman Ltd designs furniture which is manufactured only by Impela plc. Employees from each company have worked together to create revolutionary software for the design and manufacture of unique furniture Items. Both Hanterman Lid and Impela plc have contributed expertise and capital to develop the software further, and it can now be marketed extremally as a product via a new enterprise, JordStar Ltd

Identify the term which best describes the business structure that Hanterman Ltd and Impel pc have adopted when developing the new product.

A. Alliance

B. Joint venture

C. Group

D. Franchise

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