The project manager at a development company is contemplating the future of the firm's next innovative development project, which had originally been conceptualized in 2008, but for various reasons, had not yet come to fruition. The project manager wants to evaluate the venture from a financial viewpoint, including the company's ongoing cash position should the company go ahead with the building process; he also wants to assess other relevant qualitative considerations. Alternatively, the company could sell the land, which has appreciated considerably in value. All decisions would take into account the company's goals and reputation in the industry.

Case Study Questions:

1. Identify Domus corporate strengths and weaknesses.

2. Analyze the companys potential customers and the demand for North Point in the current market.

3. What are the pros and cons of developing North Point versus selling the land? What implications can be drawn from this analysis?

4. Prepare a 24-month cash budget for building North Point, starting in May 2014.

5. As Mescia, what is your decision? Be prepared to defend this decision.