The project phase focuses on analyzing data, causal analysis, and using visualizations to develop an action plan. Your job is to develop and communicate an action plan for decision$-$making to address key discoveries that were uncovered during the analysis phase. You need funding to support the initiative, and there are other projects that are competing for these resources. You will want to be convincing in your plan's approach, so your Chief Executive Officer $($CEO$)$ chooses your initiative over another. In the next and final project phase, you will work to ensure you are solving the root cause of the identified problems with the best fit solution to make the most supportive decision for the company.

Scenario:

You are the guest service manager of Maximus Meridius amusement park. You have been tracking the activity of each annual pass$-$holder, making note of when they first signed up$,$ how many visits they make to the park each year, how much they spend on each trip and aggregately, the length of each trip, and which specific ride and food vendors they frequent the most. At the sixth year mark, you notice a recent decline in guest spending on food vendors at the property $($though in previous years, there was a steady annual increase in overall park revenue$).$ Upon looking at the number of guests that visited for the year you see the number of unique pass$-$holders is higher than it has been in six years.

The company$$s mission is to provide safe entertainment for guests and employees, flexible and comprehensive programs to support the staff and community, and diverse food options. Your process improvement team wants to assess the changes and dig deeper into the decline in food sales.

Assumptions:

You and your team determined that the most critical data to collect was related to the distance to the food court and policy changes.

Food court sales have gone down in revenue and the team$$s believes these are the likelihoods $($with weighted distribution for reasoning$)$

Increased costs $(10\%)$

Increased distance to the food vendors since now they are located towards the end of the park $(45\%)$

Food type $(5\%)$

Uniqueness of Food $(5\%)$

Policy Changes $(35\%)$

Coolers and re$-$entry are now permitted

Deliverables:

In this assignment, you are to describe the logical steps to developing an action plan to address key points discovered during analysis of the aforementioned scenario and subsequently, develop an action plan with a data model $($conceptual or logical model illustrating the data points and their connections$).$ While there are assumptions and data provided, be creative and think beyond the information you are provided. Do additional research to this hypothetical scenario and add other contributing factors you see fit. In your recommendations, explain how your plan may impact other situations at the amusement park.

Approach it in a professional manner in the form of a business brief since it would be handed directly to the company$$s CEO. Use a professional cover page that is aesthetically pleasing.