Question: The promotion decision process is divided into three phases. In Figure 1 8 - 6 , Box A refers to the phase. Developing the promotion

The promotion decision process is divided into three phases. In Figure 18-6, Box A refers to the phase.
Developing the promotion program
Identify the target audience
Specify the objectives
Set the budget
Select the right promotional tools
Design the promotion
Schedule the promotion
Corrective actions
Corrective actions
planning
forecasting
evaluation
realization
implementation
The promotion decision process is divided into three phases. In Figure

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