the prot the buduct within the $$100,000$ advertising budget ceiling placed on it$.$ To do so$,$ the agency needs to decide how much of in the city's Sund on each of its two most effective media: $(1)$ television spots during the afternoon hours and $(2)$ large ads expected exposure newspaper. Each television spot costs $$3,000$; each Sunday newspaper ad costs $$1,250.$ The newspaper advertisement. The agency dirgs, is $35,000$ viewers for each TV commercial and $20,000$ readers for each media in order to reach the broadest spectrum, Deborah Kellogg, knows from experience that it is important to use both $20$ television spots should be ordered, and that at least $10$ newspaper ads should be contracted.