The provided dataset includes all the data collected from the respondents that took part in the research. This assignment requires you, as a group, to conduct the appropriate analyses and develop a report that provides recommendations for the manager of the Stirling store and FLEEKs central offices. Your report should include the following: Description of the demographic profile of the customers from the Stirling store Evaluation of the Stirling store performance based on customers' perceptions of their experience during their visit Evaluation of the Stirling store performance by different demographic groups .nalyse customers' perceptions regarding FLEEK's brand Analyse customers' perceptions regarding FLEEK's brand by different demographic groups Evaluate the role of the store in enhancing FLEEK's brand Based on the above analyses provide recommendations to the Stirling store manager and FLEEK'S central offices please note that the dataset may require 'cleaning'. In the appendix you should report if and how you cleaned the dataset prior to the data analysis please also note that when running statistical tests, you should be aiming for a 90% level of statistical significance