The Purpose and Context:

This assignment will help you develop your understanding of the planning, development and implementation

phases of strategic business management.

Case Scenario:

Companies use strategic planning as an instrument to guide daily decisions, evaluation progress and focus or change priorities.

Just Toyz is a Thai online wholesaler who supplies toys to both Japan and the United Kingdom. Just Toyz was created as an internet startup and became a multimillion Baht company in just $36$ months.

The company needs to develop a strategic plan and has hired you as a business consultant to help with the creation of a strategic plan. Just Toyz CEO, Ted Willard, wants you to create a strategic plan that will help the company continue to grow.

Assignment Instructions:

Using relevant industry information, create a strategy report for Just Toyz that includes the following components:

$1.$ Strategic plan including an executive summary, mission statement, vision statement, SWOT analysis and goals.

$2.$ Make recommendation to Just Toyz about the company$$s short term and long$-$term goals.

$3.$ Competitive advantage strategy that will assist Just Toyz to strengthen their marker shares in both of its international markets.

$4.$ An outline comparing the different strategy schools. Choose the one that you feel best supports Just Toyz$$s growth.

Requirements:

$1.3,5004,000$ words with APA Format

$2.4$ major sections: Table of Content, Title Page, Main Body, References