The purpose of this assignment is to evaluate your ability to apply, analyze, and synthesize the information in this course to new pieces of information. It is related to the following objectives of the course: 1. Analyze consumer behavior involved in the selection, purchase, use, and choice of products or services. 2. Explain sound consumer decision-making in the current economic environment 3. Explain defensive tactics that consumers can take in response to ethical and social responsibility violations in advertising and promotion. 4. Evaluate how personality, lifestyle, and attitude impact buyer behavior and influence marketing practices. 5. Write clearly and concisely about consumer dynamics in the marketplace and apply related information and personal experiences to course concepts. 6. Write effectively about exploitation and other issues that take place in the marketplace with respect to the legal and regulatory environment, both nationally and internationally. 7. Compare and contrast in writing - evolving concepts related to consumer behavior in the global environment, such as social class, ethnic/racial subcultures, exploitation, age, culture, cultural symbols, values, emerging and changing consumer cultures in transitional economies, and branding