The purpose of this assignment is to explore the process of creating journey maps. Create a $$Journey Map$$ describing the steps your target customer would pursue to learn about your new product or service, make a purchase decision, complete the purchase and utilize your product or service. Journey maps are often presented in the form of a flow chart. Refer to the topic Resources for some guidance on flow charts.

APA style is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

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