The purpose of this case study is to examine and learn from past campaigns, share what you learn with your classmates, and ultimately deepen your understanding of digital marketing strategy. This is an activity you will do constantly throughout your career. Spend the time now to refine this skill, learn how to examine past campaigns, and look for creative applications of digital marketing strategy that will benefit you in your own work.

Watch the video "Share A Coke' campaign ...Coca Cola, a marketing genius!!!" Links to an external site.(2:59). .

1. What was the objective of the campaign? What were they trying to accomplish? (provide details)
2. Who was the intendedaudience?
3. What was the Value proposition?
4. What Content engagement method was used?
5. What was the Big Idea?
6. What were the Key message(s)?
7. What are the content formats or mediums?
8. Which channels were used?
9. What were the KPIs?
10. What were the results?
11. Why do you think the campaign was so successful?
12. How did the understanding of an audience persona help define the digital marketing strategy?
13. Is there anything you would have added to this campaign or done differently?

Answer rating: 100% (QA)

The Share A Coke campaign by CocaCola was a highly successful digital marketing initiative aimed at increasing brand engagement and personalization Here are the details regarding the campaign Objectiv... View the full answer