The quality of Martian Motor Co. vehicles has increased dramatically. Their cars now sit at the top of the list in vehicle quality, surpassing Toyota. To management's surprise, this has not led to an increase in sales. From the VRIST analysis point of view, what can we conclude about the quality of Martian Motor Co.'s vehicle (based on the information provided in this question)?

		The highest quality does not pass the "value" test.
		The highest quality does not pass the "rare" test.
		Higher quality does not pass the "expensive to imitate" test.
		The highest quality does not pass the test of "non-substitutable" and "non-negotiable"