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21/21 21 Multiple Choice 1 point Eagle Shoes created their own market segmentation scheme with four segments: outdoor runners, gym members, fashionistas (those who buy shoes for how they look), and orthopeds (those who buy shoes to manage foot problems). Their marketing team created a market strategy aimed at orthped segment, creating a shoe to meet the specific needs of this segment, sold at stores specializing in products for people with foot problems, priced within the range covered by most insurance companies, and with a promotion campaigned aimed at both footcare patients and their doctors. Eagle Shoes is engaging in what type of marketing approach? Select the best answer. single target market approach differentiation combined target market approach multiple target market approach O marketing program Submit Search DELL Pause Scro F12 Print Break F10 F11 Screen F9 F5 F6 F7 F8 F3 F4 K D/II Page Up Home Insert