The question: after reading this article carefully. Give a proper conclusion (50-100 words)

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. Starbucks was established in 1971 by three businessmen which are history teacher named Zev Siegl, an English teacher named Jerry Baldwin, and a writer named Gordon Bowker because they all have a same passion which is love to have a fresh tea and coffee. After that in 1971, they borrow some money and invested to open establish their first store which named as Starbucks in Seattle which is planning to serving excellent coffee beans and providing fresh roasted beans and mean to accomplish retail extension, item advancement, and offer support quality as long as possible. Starbucks is viewed as the primary illustrative of second wave coffee, at first recognizing that self from some other coffee serving scenes in the US by taste, quality and client encounter, while advancing obscurely cooked coffee. Since the 2000s third wave coffee creators have focused on quality disapproved of coffee consumers with carefully assembled coffee in view of lighter meals, then Starbucks these days utilizes mechanized coffee machines for proficiency and security reasons. The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, wholebean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi internet access. 2. Discussion and Recommendations i. Trump Effect During the election period, President-Elect Trump asked his supporters to boycott Starbucks. This was in line with his anti-globalization stand. He accused Starbucks of exporting jobs to outsiders and not contributing to the U.S. economy. As a result of this campaign, the stock price of Starbucks was seen on a continuous downtrend. Furthermore, even now incidents can be heard of where long-time loyal customers throw tantrums or create a scene at the stores. This is a big threat to the company in the near future. If Starbucks is not able to woo the current government, we may see it have difficulties. On the positive side, the demand for coffee is as strong as ever. This is likely to give Starbucks, the largest coffee brand in the world, an upside. - Replacement Of The Current CEO Schultz On the 1st of December, Starbucks' management announced that it will be replacing its CEO Howard Schultz with Kevin Johnson. The announcement left many investors worried (approx. 4% drop in SBUX price), as Schultz is solely held accountable for Starbucks' immense success and stellar performance. However, it is important to note that Schultz doesn't leave the company, but stays on to work on its new concept stores, Starbucks Reserve Roastery. Coming to the new CEO Johnson, who is known for his experience in technology, we can expect mobile app and payment to play a much bigger role going forward, which is the next step in the increasingly digitizing world. ii. Higher Wage Payment The increase in prices of end product is propelled due to higher cost of raw material and labour. It is argued that an increase in the federal minimum wage will adversely impact the company and its already thin margins, especially at licensed stores. However, the argument fails to consider that labour costs are the smallest portion of the company's operating expenses. While the company doesn't report expenditure on wages separately, but as a part of general and administrative expenses, we can see that there hasn't been much increment in the amount over the 2015-2016 period. Furthermore, the company already pays wages much higher than the stipulated minimum, and is popular as employees' choice. Consequently, we believe that a hike in federal minimum wages will only go on to help Starbucks, by impacting its competitors adversely. Coffee prices, after being on a slump for a while, have started rising again. The primary contributor towards the rise in prices of coffee beans is the drought in Brazil and Vietnam, the largest producers of coffee beans. Further, the increased demand for coffee has led to a reduction in the inventory levels of coffee beans for the past twelve consecutive quarters. According to ICO, this is the longest such streak since the organization began collecting data in 1995. As a result, we have seen a spike in the prices of the commodity. Since coffee is the main raw material used, a hike in the coffee bean prices, coupled with supply shortage, is likely to affect Starbucks margins negatively. However, the company has taken measures by passing on the hike to its customers. As per Starbucks' management, the recent hikes in prices at the stores were focused mainly on cold beverage and bakery menu items. The company expects it to add 0.5% in average ticket price. - Targets set for Starbucks to help normal time-based compensations Starbucks has consistently valued being an appealing work environment in the eatery area. All U.S. full-time and parttime representatives - - what the business calls "accomplices" - - are offered a group of advantages not frequently seen among caf laborers, including health care coverage, educational cost help, a 401(k) plan with organization match, and took care of time. Laborers are even offered a superior membership to Spotify. On the Q4 profit call, the board uncovered plans to raise the typical time-based compensation rate in the U.S. to $17 by the late spring of 2022. In addition to the fact that this is up from the ongoing normal of $1460 minutes, but at the same time it's higher than the past objective of \$15. Beginning in January, store representatives with at least two years of administration will get up to a 5% raise, while those with at least five years of administration will get up to a 10% climb. "Altogether, the FY 2021 and FY 2022 ventures address roughly \$1 billion in gradual yearly wages and advantages," Chief Kevin Johnson said on the telephone call with examiners. Any individual who is a Starbucks client knows exactly the way that basic these accomplices are to the continuous progress of the business, which is particularly obvious for this situation in light of the steady communication with clients and the enormous number of exchanges. Putting resources into representatives likewise implies reinforcing Starbucks' serious position. It's the right essential move by the administration group. iii. Racial Discrimination Starbucks Corporation is an American coffee company with around 28,000 operational locations globally. It was started in Seattle, Washington in 1971. Starbucks is considered as an example of the second wave of coffee, in which consumers wanted to know the origins and grade of roast of the coffee they drank. The craze for specialty coffees began as coffee expanded beyond its traditional role as a beverage. In order to appeal to the growing number of tea consumers, Starbucks offers a variety of specialty coffees as well as a recently launched line of specialty teas. During the morning or lunch rush, a Starbucks coffee shop may be a hectic location with dozens of complex orders coming in every few minutes and dozens of menu items that need to be produced precisely to satisfy the consumers. Even though Starbucks has been the top preference for coffee selections, it does not fail to face racial discrimination issues. According to the Office of Equal Employment Opportunity and Workplace Equity (OEEOWE), there are a few of discrimination that can be made such as age discrimination, disability discrimination, religious discrimination and the list goes on. However, Starbucks Corporation had faced a case of racial discrimination. The Crisis Management Analysis Report 2018 written by Gauri Shukla who is a Social Media Marketing Consultant and Soul Up Peer has talked about a case where in April 2018, a Starbucks employee reported two men standing in Starbucks without placing an order to 911. All just because the two men had dark skin and the employee was suspicious. The two men were arrested and escorted from the coffee shop. The incident was caught on camera and went viral, sparking protests demanding a response from Starbucks. Within two days, the police department and the mayor's office launched separate investigations to determine whether the incident was the result of racial prejudice. During the investigation, it was discovered that the two arrested men were waiting for a real estate investor who was supposed to meet them at Starbucks. According to the report, there were heavy protests outside Starbucks in Philadelphia where the incident took place as there was no action taken against the store manager who threw the accusation but after the protests, the manager voluntarily quit. This incident has given a backlash towards this company as the racial discrimination made by the employee was completely unreasonable. The U.S. Equal Employment Opportunity Commission revealed that racial discrimination involves treating someone whether it is a customer, an applicant or even an employee unfavorably because he/she is a certain race or because of their personal characteristics related to their races. In this case, Starbucks faced a case of racial discrimination because of someone's skin color complexion. It occurs when both the victim and the person who started the discrimination are of a different race or color. As a result, it is clear that managing workforce diversity is considered as one of the most serious management issues, and in order to address this issue, the organization should implement a proper strategy. "Companies should focus on how they can cultivate an environment where it's impossible for racism of any sort to sprout or thrive." said Maudette Uzoh the owner of Amazing Days Nursery in a Forbes Article on June 9th 2020. In order to build a much stronger and healthier company, it is important to have core values implemented into every policy, decision and even process. A set of core values should be an organization's fundamental beliefs and the highest priorities in order to shape one's behavior. It is actually a need to throw out any ineffective policies, behaviors or partnerships that are opposite of your company's value. It is the responsibility of management to demonstrate their commitment to diversity and the value it brings to the company, as well as to hold others accountable. Moreover, anti-racism training should never be done just to tick off a box, but rather to educate and motivate positive change. Companies can actively reduce bias by training employees and embedding processes, policies, and expectations that promote a culture of diversity and inclusion. As an example, according to The Crisis Management Analysis Report 2018 written by Gauri Shukla who is a Social Media Marketing Consultant and Soul Up Peer, following from the case on April 2018 Starbucks has taken an action by closing down about 8000 locations on May 29th 2018 to conduct a training session in order to counter racial bias. This appropriate action taken by Starbucks Corporation was greatly applauded for the grand gesture across the globe. By shutting down the stores, Starbucks had suffered a loss amounting to $16.7 Million in retail sales. Starbucks' overall action plan was successful in regaining the trust of their customers and the community by making a grand gesture of closing over 8000 locations to train employees against racial discrimination. In general it can be said that one's company needs to actively communicate their viewpoint on racial discrimination, as well as what will not be tolerated and the consequences for any breaches. Racism in any form, regardless of rank or title, should never be overlooked, excused, or tolerated