Question: The R - F - M formula for selecting target customers for direct marketing efforts is based all of the following except: A . The

The R-F-M formula for selecting target customers for direct marketing efforts is based all of the following except:
A. The medium employed
B. The monetary amount of the purchase
C. The recency since the last purchase
D. The frequency of purchases
The R-F-M formula for selecting target customers for direct marketing efforts

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