The ratings system developed for the television industry was based on the fundamental assumption that measuring _______

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The ratings system developed for the television industry was based on the fundamental assumption that measuring _______ of the audience would give (more or less) the same results as measuring _______ of the audience.

A. the psychographics; the lifestyles
B. the share; the reach
C. the diaries; the meters
D. the sample; the whole

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Business Statistics For Contemporary Decision Making

ISBN: 978-1118749647

8th edition

Authors: Black Ken

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Posted Date: Feb 06, 2024 10:06 PM

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The ratings system developed for the television industry was based on the fundamental assumption that measuring _______

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Business Statistics For Contemporary Decision Making

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