The reason for having a GO$/$NO GO checklist is to:

A$.$ Create one summary of all the information you have on a pursuit

B$.$ Help understand the financial implication of continuing with the pursuit

C$.$ Help understand the chances of success

D$.$ Objectively measure the potential outcome through a point system

E$.$ All of the above

F$.$ None of the Above

If the GO $/$ NO GO checklists brings to light that there is not a connection with the client, one should:

A$.$ Deem the opportunity NO GO

B$.$ Pursue a connection to better ascertain the chances and re$-$evaluate

C$.$ Gather information about the competition and proceed if there is a differentiator or specific strength that can

beat the competition

D$.$ Provide a lower price than the competition to win the work if the client is focused on cost $($if it can still be a

profitable opportunity$)$

E$.$ Any$/$All of the above

An example of a company that is not in the growth or mature stage and is trying to make a comeback is:

A$.$ Apple

B$.$ Tivo

C$.$ Tessla

D$.$ Coke

E$.$ Samsung

What differentiates a good benefit statement from an average one is:

A$.$ A feature that someone can relate to

B$.$ One that directly hits the goal of the client

C$.$ A benefit that everyone wants

D$.$ Including al proof to the statement that is clear and quantified.

PLEASE ANSWER ALL OF THEM. THANK YOU.