the reference list and cited in the report, as applicable. Please use APA Style $(7^{th}$ ed$.).$

Organization: Organize your assignment into the sections that apply to this assignment, as outlined in the ADMN$404$v$14$ Assignment Rubric.

$-$Executive Summary

$-$Organization Overview

$-$External Analysis

$-$Internal Analysis

File Format: Prepare your assignment in a format that is compatible with Microsoft Office. When naming your assignment file for submission, include your last name, the course name, and the assignment number, as in this example:

Analyze and compare the strategy context of two companies from the same industry. You are free to choose any industry and any two organizations from that industry that you are interested in$.$ For instance, one could choose to focus on the airline industry and study Air Canada and Porter Airlines.

Clearly indicate your choice by including the following information on the title page of your assignment:

Industry:

Company $1$:

Company $2$:

It is important that you compare and contrast two organizations from the same industry. This means that you need to discuss the similarities and differences between them. Organizations in the same industry may face similar threats and opportunities but may differ considerably in their strengths and weaknesses. Since the external analysis is the same for both companies, it is sufficient to conduct the external analysis once. For the internal analysis, it is important to reflect on the differences between the two companies.

It is very important that you draw insights from your analyses. Conducting the analyses is not the end goal, but rather, analysis is a means by which you reach your conclusions.

ADMN$404$v$14-$ Assignment $1$ July $2022$

$($c$)$

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