The Reklama Advertising Agency has a client who wants to buy TV advertisement slots The cli ent wants to reach the largest possible target audience within its budget of E3m Reklama has been offered peak and off peak slots by one network These slots reach 14 million and 4 million people respectivel...

Let Let numte a mumber el feak slsts So Lnear Prog ...

The Reklama Advertising Agency has a client who wants to buy TV advertisement slots. The cli-...

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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