Question: The report should contain 4 sections, the main emphasize should be given to Section 4 1. Company Introduction - Introduce your chosen company (background on


The report should contain 4 sections, the main emphasize should be given to Section 4 1. Company Introduction - Introduce your chosen company (background on them, what do they produce or provide, their target customers) Brief about their competitive strategy? what is their competitive advantage (dimensions of performance in Chapter 2) 2. Company Operations Explain the Core Operations in the company, the core processes in your company's Operations Core Operations refer to the main activities running in the firm. 3. Company Supply Chain Discuss how their Supply Chain works: who are their suppliers, where are they located, how do they get their materials from their suppliers, where do they carry out their operations, how do they deliver the product or service to the customer, what are their distribution channels? Explain your chosen company's inventory, where do they store their inventory? Do they outsource their D.C and distribution operations to a 3PL (like Aramex or DHL)? You may use graphical/schematic representation in this section 4. Supply Chain Capabilities \& Practices - Discuss their Supply Chain Capabilities \& Practices, this could be their Logistics network, Inventory Management practices, distribution system (centralized vs local), supplier Management (long term suppliers, supplier collaboration), manufacturing, Outsourcing, procurement, demand management, customer service, Retail stores...etc. Here the emphasize is on the company Supply Chain strengths What advantage does your company gain against the Competition by having these Supply Chain Capabilities \& Practices? (how the capabilities help the company in creating a competitive advantage or solve problems) Here You may explain how did the company utilized the capabilities in reducing costs, improving efficiencies, or increasing customer service level, or increasing sales...etc. You may discuss what issues/problems they faced, and the various practices used to deal with these issues. You may discuss recent trends (like the booming of e-commerce, use of innovative technologies, sustainability), and how the company is addressing these trends into Supply Chain Practices. You may discuss what changes the company did to enhance efficiency (ex: reduce number of suppliers, adopt new inventory management system, new technology)
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