The Request for Proposal

Purdys Chocolatier's Purdys website Case Study

Purdys website oddly does not have a digital marketing agency. All current digital initiatives are handled by the current traditional agency that does their creative and media-buy (including very limited digital). Her primary objective is to grow eCommerce sales by 30% within 1 year of implementing a digital marketing plan. She believes that she must focus on using digital marketing to achieve this 30% sales growth online, though there might be a little tie-in to traditional marketing methods.

However, the Purdys Chocolates brand is extremely important, so any marketing plans, digital or traditional, will have to take the brand into consideration. If the marketing plan would grow sales tremendously but does not fit into Purdys overall brand message, Kriston would rather not implement such a plan. On the other hand, being a marketing professional, she is open to new brand ideas if they do not stray too far from the current one and if it fits into the eCommerce objective.

Explain below based on purdys website case study

1. 1. SWOT analysis
2. 2. Marketing Objectives
3. 3. Target Market (STP)