Question: The resource based view states that it is not necessarily the industry structure, but instead the capabilities and resources that a firm produces and invests

The resource based view states that it is not necessarily the industry structure, but instead the capabilities and resources that a firm produces and invests in that lead it to have superior profitability. The resources that best create a sustained competitive advantage are those that meet the VRIO framework: value, rarity, low imitability, and organizationally exploited

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