The Resource-Based View of the firm emphasises the allocation of resources to gain a competitive advantage (Barney,
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The Resource-Based View of the firm emphasises the allocation of resources to gain a competitive advantage (Barney, 1991). Evaluate the extent to which this applies to the success of CEMEX utilising the case study.
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Operations Management Creating Value Along the Supply Chain
ISBN: 978-0470525906
7th Edition
Authors: Roberta S. Russell, Bernard W. Taylor
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