The results show that 55% of bank institutions note customer experience initiatives as an area in which spending is expected to increase. Implementing a customer relationship management (CRM) solution was ranked as the topmost important omnichannel strategy to pursue with 41% of institutions citing digital banking enhancements as the greatest anticipated strategy to enhance the customer experience. 

Describe the population of interest.

Answer rating: 100% (QA)

Based on the information provided the population of interest in this study appears to be bank instit... View the full answer