The ROSTIR model is a comprehensive framework designed to guide the effective introduction of new products or services. By following this structured approach, your company can ensure a well$-$planned and executed launch strategy, maximizing the chances of success. This guideline outlines the critical steps of the ROSTIR model and their importance in the launch process.

Research $($R$)[$Provide a $2-3$ sentence explanation of the Research phase and its significance$]$

Objectives $($O$)[$Provide a $2-3$ sentence explanation of the Objectives phase and its significance$]$

Strategy $($S$)[$Provide a $2-3$ sentence explanation of the Strategy phase and its significance$]$

Tactics $($T$)[$Provide a $2-3$ sentence explanation of the Tactics phase and its significance$]$

Implementation $($I$)[$Provide a $2-3$ sentence explanation of the Implementation phase and its significance$]$

Reporting$/$Evaluation $($R$)[$Provide a $2-3$ sentence explanation of the Reporting$/$Evaluation phase and its significance$]$