Question: The R-W-W (Real, Win, Worth) framework is used for which of the following purposes? Question 17 options: 1) Business analysis 2) Concept development 3) Idea

The R-W-W (Real, Win, Worth) framework is used for which of the following purposes? Question 17 options: 1) Business analysis 2) Concept development 3) Idea generation 4) Idea Screening Direct and digital marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships. Question 18 options: 1) True 2) False

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