Question: The S - T - P framework describes the process of selecting the ideal customers and developing the offering's value proposition for these customers. The
The STP framework describes the process of selecting the "ideal" customers and developing the offering's value proposition for these customers. The STP framework highlights which of the following decision steps:
Dividing customers into groups with similar preferences segmentation
Identifying customer segments that the company will serve with its offering targeting
Defining the key reason why customers will buy the offering positioning
All of the above
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
