The sales manager complains that his sales representatives are not meeting monthly quotas. You are convinced that
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Question:
The sales manager complains that his sales representatives are not meeting monthly quotas. You are convinced that reps need more sales training to handle the situation and solve the problem. Therefore, it asks you to design a strategy to address this situation.
-Introduction: Presents the central idea and what is requested to improve sales.
-Development: Use the following guiding questions. Answer each of them in detail.
- Is there really a need for training? What will be the purpose or objective of the training?
- Who should be trained?
- Who will carry out the training?
- What form will the training take?
- Identify the internal and/or external sources that will be used for the development of the content.
- Write the topics and subtopics that will be discussed in the content.
- It includes the means that will be used and the resources that will be needed to carry out the program.
- How will the knowledge acquired be transferred to work?
- How will the training be evaluated? How will its profitability (return on investment) be evaluated?
-Conclusion: Express your opinion and suggest additional actions to cover areas not related to training.
Related Book For
Sales Force Management Leadership Innovation Technology
ISBN: 9781138951723
12th Edition
Authors: Mark W. Johnston, Greg W. Marshall
Posted Date: