The sales manager purposely overestimates the selling price at budgeting time in order to look good when

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The sales manager purposely overestimates the selling price at budgeting time in order to "look good" when the actual numbers come in. This is an example of ?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 22, 2024 08:27 AM

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The sales manager purposely overestimates the selling price at budgeting time in order to look good when

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International Marketing And Export Management

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