Question: The same brand & model of personal computer is sold at each of the following type of retailer. Describe a customers possible reason(s) for choosing
The same brand & model of personal computer is sold at each of the following type of retailer.
Describe a customer’s possible reason(s) for choosing one type of store over the others:
A. Specialty Computer Store (ie. Microcenter)
B. Discount Store (ie. WalMart)
C. Category Specialist (ie. Best Buy)
D. Discount Internet Retailer (ie. Tiger Direct)
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Specialty stores lack variety While they may sell many different specific products they all fall int... View full answer
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