Question: The search and evaluation process lasted a full month for Carlos. His level of involvement in the purchase of his truck was _ _ _

The search and evaluation process lasted a full month for Carlos. His level of involvement in the purchase of his truck was

_______

and he had a

_______

level of involvement.After test driving a few vehicles, visiting websites, and reading expert reviews, Carlos has narrowed his choice to three options: Ford F

- 150,

Chevrolet Silverado, and GMC Sierra

1500 .

Carlos believes these three vehicles are fairly comparable on his primary criteria of performance, off

-

road capabilities, fuel efficiency, and towing capacity. What stage in the consumer decision

-

making process is Carlos in

?

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