The second activity is a business exercise. Each student or group will create its own company to practice the knowledge such as analyses and strategies that you learn in each chapter. The questions will be about analyzing external, internal environment, strategy formulation, and strategy implementation etc. Each student or group need to submit the last version of answers in each discussion submission page. In this chapter analyses, please circle one of the options that your firm encounters and briefly explain why you choose. There is no word count limit in this activity.

Ch4

Business Strategy Exercise

Business-Level Strategy

Generic Strategy:

(What is Generic Strategy for Your Business?)

Generic Strategy	Check One
Cost Leadership Strategy (CL)
Differentiation Strategy (D)
Focused Cost Leadership Strategy (FCL)
Focused Differentiation Strategy (FD)
Integrated Cost Leadership/Differentiation Strategy (ICD)

Why this strategy?

Key Competitors Strategy:

(What is Generic Strategy for Your Competitors Businesses?)

Local competitors:

Competitors	Generic Strategy
	(Circle One)
	CL D FCL FD ICD
	CL D FCL FD ICD
	CL D FCL FD ICD

Global competitors:

Competitors	Generic Strategy
	(Circle One)
	CL D FCL FD ICD
	CL D FCL FD ICD
	CL D FCL FD ICD