Question: The sector is Earphone and Headset 2nd Question (Brand with the Luxury Positioning) (accord to the next to the last number of your

The sector is " Earphone and Headset " 2nd

The sector is " Earphone and Headset "

2nd Question (Brand with the Luxury Positioning) (accord to the next to the last number of your Stu. ID): i. Prepare a short analysis about the Sector. Who are the main players, which different target groups can you identify, what about the trends in this sector (10p.). ii. If you launch a new product in this category and position it as a LUXURY brand how will you decide for Marketing Mix (4P decisions). What will be the features of the product, which pricing strategy will you use, what will be your distribution strategy and which promotional activities (advertising & digital marketing) will you organise. Explain always the reason of your decision. DON'T FORGET: IT IS A LUXURY BRAND! (40p)

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