Question: The segmentation process begins by grouping: Question 4 Select one: a . competitors with similar needs and preferences b . customers with similar needs and

The segmentation process begins by grouping:
Question 4Select one:
a.
competitors with similar needs and preferences
b.
customers with similar needs and/or wants.
c.
customers with similar demographic characteristics.
d.
all are correct answers
e.
market offerings with similar sales potential.

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