The segmentation, targeting, and positioning $($STP$)$ process is a critical part of Marketing. Understanding the processes and elements of this process go a long way to understanding the fundamentals of the discipline. In this assignment, you will be asked to answer a series of questions that investigate how the STP process works and then check to see how well you can identify the concepts that make up STP$.$

Read each question carefully. Each question is designed to have only one answer, unless otherwise noted in the question.