The selected peer$-$revied article for this critique is $$Impact of sales promotion on consumer buying behavior in the apparel industry$,$ published in the Cogent Business & Management in $2024.$ The article was authored by Manish Mishra, Rohit Kushwaha, and Nimit Gupta, and its primary objective is to examine how sales promotions influence consumer buying behavior in the apparel industry. The study looks at the significant relationship between discounts and coupons have on consumer purchasing behavior in the apparel industry. The article utilized a quantitative research design, with data collected from a survey of $540$ participants between the ages of $18-30.$ The questionnaire was comprised of information that included questions related to sales promotion, engagement, consumer buying behavior, and perception of sales promotions. The responses were analyzed using statistical tools, with the factors to evaluate measurement scales: sales promotion, consumer buying behavior, discounts, and coupons. The article concludes with there is a significant impact of sales promotions on consumer buying behavior in the apparel market. how does it relate to the $4$ P$\text{'}$s of marketing