The Service Revolution Many classical marketing theories originated during the Industrial Revolution. As a result, they tend to be manufacturing oriented. The last several decades have shown a significant rise in services as a viable industry. How has the move into the service economy changed marketing? What are marketers doing different to market services versus marketing tangible products?

Answer rating: 100% (QA)

The shift into the service economy has brought about significant changes in marketing strategies and practices Unlike tangible products services are intangible perishable and often inseparable from th... View the full answer