The ship design and construction industry serves a considerable range of market segments, with different levels of required customization, different demand volumes, and other product and market variations. In order to effectively respond to various market requirements, strategies and related work processes need to be differentiated. An important strategic concept to make distinctions among strategies is the customer order decoupling point, that is, the point in the value chain where the product is linked to a specific customer order. Questions: - The main steps in physical production, including an overview of relevant production technology

- Construction strategies, early and efficient equipment, zone-oriented shipbuilding and measures for increased efficiency in the production phase.

- Customer order switching point, standardization and modularisation in engineer-to-order.