Question: The situation in which a message presented by a high - credibility source becomes less persuasive over time, while a message from a low -

The situation in which a message presented by a high-credibility source becomes less persuasive over time, while a message from a low-credibility source becomes more persuasive over time, is called:
Question 13 options:
Message decay
The sleeper effect
The snowball effect
The domino effect

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!